EXCLUSIVE REVIEW: Panasonic TX-37LZD70
Well, you asked for it, so here it is!
Live from the test team; pre-publication in the issue - a full review of Panasonic's brand-new 37in LCD TV, including how it performs against its Award-winning sibling, the TH-37PX70. 
PANASONIC TX-37LZD70
*****
£1100 (list price)
FOR: Incredibly detailed Full HD pictures; smooth and bright DVD performance; excellent digital tuner
AGAINST: Black levels and insight are beaten by another Panasonic
VERDICT: This is the best 37in LCD that we’ve seen, but not quite the best 37in TV
No sooner have we awarded a 37in Panasonic TV a Best Buy Award, but another 37in rival appears from the very same company. However, other than both being generally TV-shaped, the two siblings have little in common.
This TX-37LZD70 is an LCD, whereas the Award-winning TH-37PX70 is a plasma. This boasts a Full HD specification, whereas the plasma is ‘only’ HD Ready. Even the speakers are in different places, with the LCD opting for the ‘wing’ design rather than under-screen (of which more later).
These significant differences in specification lead to significant differences in performance, but in this case different doesn’t mean disappointing.
The usual high-point of a Full HD set is its performance with HD material, and the ‘LZD70 is no exception. Blu-ray movies jump off the screen in bright and colourful glory, and detail levels are exceptional in well-lit scenes. It’s only when the LCD panel is asked to render very low-light images - gloomy or night-time scenes in movies or TV shows, for example - that it struggles to match the plasma for blackness and insight. 
Panasonic’s Freeview tuners are well-known for their excellence, and even though 1920 x 1080 screens can sometimes struggle with standard-def images, the ‘LZD70 continues the excellent record. Colours are natural and the overall image is clean and stable, though the plasma alternative is just a touch sharper.
The ‘LZD70’s DVD performance is further evidence of this set’s ability with SD. A great tester such as Kill Bill: Vol. 1 is displayed beautifully; contrast levels are excellent, and motion is tracked without any sign of stutter or blur.
In terms of sound, those 'wing' speakers mean the 'LZD70 is capable of more effective stereo separation than its plasma counterpart, and is slightly less edgy when pushed, but otherwise its sonic performance is - like with so many flatscreens - nothing special. We'd continue to argue that TVs of this quality deserve to be paired with a decent cinema sound system.
The inevitable comparison for this TV is its plasma sibling, and our Award-winner is still the absolute best 37in TV you can find, thanks to its blacks being superior in both depth and insight and the more natural level of contrast this creates, regardless of whether you're watching SD TV or DVDs, or HD content.
So, the Panasonic TH-37PX70 remains the best 37in set you can buy, but if you feel that you really must have a Full HD set or an LCD at this size, the TX-37LZD70 is the one to get.
CLICK HERE FOR FULL TECHNICAL SPECIFICATIONS
ALSO CONSIDER:
PANASONIC TH-37PX70 5/5 £900 Awards 2007
As mentioned in the review body, this TV won the Best 37in Television category in our Awards issue last month, and though it’s not a Full HD set, it’s still the better TV – now heavily discounted, too...
PANASONIC TH-42PX70 5/5 £1200 Awards 2007
If you can stretch your budget by just £100, the 2007 Best Budget 40-42in Television could be yours. Again, it’s not Full HD, but it has that lovely Panasonic plasma picture and is 5in bigger!
Technorati Tags: Panasonic TX-37LZD70, Review, TX37LZD70, Flatscreen TVs, LCD, Panasonic, Plasma
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Comments
Many thanks for the review. Like many I was almost seduced to the Dark Side and buy the Panasonic 37" LCD, (current tv is a Phillips 13" VCR Combi !),had thought plasma was "old technology" until started reading the threads on picture quality, blacks,and particularly SD quality.
Wife and I not watched much telly till now, but our fast growing 5 year old and we staying in more prompted an upgrade! Watching DVD's on the laptop from the sofa causing some eye strain methinks.
Viewing will be mainly DVD and SD (Austria switched off analogue last week so need DVB receiver), guess this is still SD?
We have satellite but as cannot get any UK programmes tend not to watch but may re-tune for more German channels. No cable available up our little mountain.
Anyway, have now decided to buy the TH-42PX70 , but, here no such model name exists. I can get a TH-37PV71F, pedestal,which appears to be the same spec but cannot be certain.This and most of the Austrian models do not feature integrated DVB tuner.
Can anyone confirm, re-assure me this is the same model you reviewed and enthuse about?
Finally,will need a DVB rx. For ease of operation,Vierra link, was going for the Panasonic DMR-EX77EG-K (160GB HD) or the more expensive DMR-EX87EG-K (250GB), but dont really anticipate recording much as it's all dutch, sorry deutsche to me..These both have DVB tuners, but are they the same quality as those in the sets ?
Would really appreciate help on these points as availability on the Plasma is very scarce here and want to nab one this weekend and have been holding off for several weeks now.
Thanks in advance,
Nick
I think as good as this set is, with the th37 px70 heavily discounted if you want better black levels and better movie performance go for that. I personally think that even at this screen size plasma is the way to go.
hello all
Can any one tell me if screenburn is really a
problem ? I have four kids so you dont need me to tell to you the sort of chanels that would be on.
All so i heard about regassing 'is this true ?and how difficult is it to get plasma up and ready?
As you can tell iam new to this game but would like to get the TH37PX70PED (OR AM I BITING OF TO MUCH TO CHEW )HELP! I NEED IT. All the best