Sizzling summer discounts on KEF speakers

Now here's a tasty deal. KEF is offering discounts of up to £500 on its iQ and KHT speaker ranges during June and July.
"Times are hard for consumers right now, with rising prices in the high street reflecting the results of the downturn in the economy," says KEF's UK managing director Steve Halsall.
"So we at KEF want to help our customers by offering genuine savings – not on end-of-line models, but on some of our most popular premium products,"
There are three options on the KHT range of surround sound systems:
Option 1: Upgrade your subwoofer for free and save up to £250.
Option 2: Choose a pair of free stands and save up to £500.
Option 3: Get wireless rear speakers at a discount and save up to £350.
For example, in Option 1 you can upgrade the subwoofer on the KHT2005.3 system from a Kube-2 to an HTB2SE, and save £200. Or on the Award-winning KHT3005SE set-up you can upgrade from the HTB2SE sub to an XQ60B and save £250.
And if you fancy wireless rear speakers on the KHT9000 system, you'll save yourself £350.
That's not all. There are discounts on the iQ range of hi-fi and home cinema speakers too, in both vinyl and real-wood finishes:
Real wood Was Now Save
iQ90/pr £1299.99 £1099.99 £200
iQ70/pr £999.99 £849.99 £150
iQ50/pr £799.99 £699.99 £100
iQ30/pr £499.99 £429.99 £70
iQ10/pr £399.99 £349.99 £50
iQ60c each £449.99 £389.99 £60
For full details of KEF's summer offers, visit your local dealer or www.kef.com.

Comments
The official retail price of the standard KHT3005SE package is £1300.
I enquired about the deal (with a reputable dealership) of upgrading the sub-woofer and getting 250GBP off the Kef KHT3005se, I was informed that Kef had up'ed their price on this system to the dealership and that I would have to pay about 300GBP more (to that of the dealership's current selling price)to get this deal to that which the dealership were currently selling the system. What really should the price be and do you know where is doing this deal on a standard selling price??
They've taken out a full-page ad in the August issue of the magazine, on sale July 1st, so it's definitely happening!
Cannot find any reference to this on the KEF web page.My sub in my 2005 KHT has just gone on the blink.