It's called a 'smart watch' and we're not about to argue... the new Swap, available exclusively in the UK from Dyal, combines a whole host of features and functions.
On the surface a watch, inside there's a fully functional phone, built-in 1.3-megapixel camera, music and video player and a T-Flash card input.
Compatible with MP3, AAC and MP4 files, the watch boasts a 1.5in TFT touch screen, with a 176 x 128 resolution, and works using a little pencil pointer.
Set to retail at £199, you can pick-up one of these clever little blighters for just £179 if you come down to the Show and take the splash.