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Philips launches passive ‘Easy 3D’ TVs alongside new ‘3D Max’ active sets

8 Mar 2011

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Philips has become the second manufacturer to offer passive 3D television to consumers, with the introduction of its Easy 3D range for 2011.

The new passive 3D range will sit alongside active 3D technology TVs, known as 3D Max by Philips, with the active technology being found on the company’s premium sets.

Both the passive and active 3D ranges will include one of the company’s 21:9 televisions, however.

Philips claims the Easy 3D sets will be “the most comfortable to watch”, and will be found on the new 7000 Series LED TVs and Cinema 21:9 Gold Series.

The 3D Max active sets meanwhile are described as “the last word in 3D technology”, and will be found on the new 8000 and 9000 Series Smart LED TVs as well as the new Cinema 21:9 Platinum Series.

The active 3D sets sport Philips’ latest Perfect Natural Motion processing, with speeds doubled to a claimed two billion pixels per second.

Also on board this year is 2D-to-3D conversion and intriguingly two-player full-screen gaming utilising the 3D glasses in order to allow two people to two separate images on screen – we look forward to hearing more about this in our product briefings.

Read all the details on Philips’ new televisions in our news story here.

See more pictures of the Philips 2011 range in our blog

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stefanr Thu, 10 Mar 2011, 1:57am

Have to agree, have the best, but, oh it's rubbish.

Just when you though it couldn't get any more confusing. Easy 3D and 3D Max, mind you this comes from a manufacturer that uses surrounding "ambient" light to improve their picture.

Wish they would all see sense, pack it in and just give a good standard HD picture.

strapped for cash Tue, 8 Mar 2011, 6:48pm

Somewhat equivocal language from Philips, then. I'm not sure whether a "more comfortable" 3D experience is preferable to "the last word in 3D technology." Presumably if we want the optimum 3D experience we're required to put up with "less comfortable" viewing, or something like that?