Denon discounts at Sevenoaks Sound and Vision

Sevenoaks Sound and Vision is offering significant savings on a range of Denon AV receivers and the Denon DVD-1800 Blu-ray player, despite big price rises across the range from February 1st.
The DVD-1800BD Blu-ray player is now officially £699, but Sevenoaks is offering it at £399, a saving of £300 over the new RRP.
Denon has raised the price of the AVR-4308 to £2699, but Sevenoaks will sell you one for £1799, a saving of £900. We originally tested the AVR-4308 at a retail price of £2000.
The AVR-2809, which we tested at £800, has gone up to £1049. But Sevenoaks is selling them (in silver only) for £699, a saving of £350 on the new RRP.
You can also save £80 on a Denon AVR-1509, which has officially gone up to £329 but is available at Sevenoaks for £249.
And the Denon AVR-3808, now £1799, is on sale for £1199 – a saving of £600.
These deals are available in Sevenoaks stores while stocks last, so hurry if you want to bag a bargain.

Comments
Hmmm wonder if they will knock off £500 on the Denon3800 Blu-ray player, O well one can dream.
UPDATE: Denon tell me that the price cut on the DVD-1800BD is an official, but temporary, Denon promotion and therefore should be widely available from other dealers.
They have promised to come back to me tomorrow morning with confirmation of prices for the rest of the range.
Frank Harvey Hi-Fi tell us that they're offering similar discounts to Sevenoaks.
I've asked Denon to clarify if their Feb 1st price rises are permanent, and am awaiting a reply.